I’m so happy to announce that today is the publication date for Jamey Stegmaier’s book on Kickstarter and crowdfunding, entitled A Crowdfunder’s Strategy Guide: Build a Better Company by Building Community (published by Berrett-Koehler). Jamey Stegmaier is president and co-founder of Stonemaier Games, and has successfully raised over $1.4 million on Kickstarter. The core message of the book is that crowdfunding isn’t about the money, it’s about building a community of supporters who believe in you. Here’s a description of the book:
Jamey Stegmaier knows crowdfunding. He’s a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he’s the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your project’s chances of succeeding.
As of pub date, the book is the #1 book in the crowdfunding category on Amazon.com and also an Amazon.com Hot New Release. You can buy a copy on Amazon.com by clicking here, or if you prefer to support indie book stores, click here. You can also buy direct from the publisher by clicking here. Please consider gifting this book to the creative and entrepreneurial individual(s) in your life!